The major challenge with creating scaled content is how to organise and manage it in a way that is understandable by content managers and is also efficient to use.
Content Management Systems have different requirements for different teams but at their core they all manage data that is often connected to content. We have built several Content Management Systems based on specific customer requirements. These currently store, track and publish millions of pages of content, hundreds of YouTube videos, and hundreds of thousands of photos as well as large amounts of metadata.
To assist with the managing of this scale of content, we have built bespoke pipelines where required as well as custom reporting to find, approve, track and publish content. In the case of custom writing this includes author assignments, editing, fact checking, copy editing and final approval before publishing.
Another example is the pipeline that we have built for photos, which includes automated imports into the CMS, human assessment, approval and gallery sequencing, and then manual tagging with additional metadata before the photo is published.
Publishing systems are an integral part of any CMS and we have built multiple systems to determine automated conditions that are required before publishing can take place. The actual delivery of content is customised to the client’s requirements and generally occurs via APIs, SQS (Simple Queue Systems) or even spreadsheets.
Our Content Management Systems are also connected to our clients APIs to ensure that third-party content and data can be ingested at scale and kept up to date using automated systems.
